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Toxic Bunny HD on Steam Greenlight.

tbulfordtbulford
edited in General
Hello fellow game makers.

We have Toxic Bunny on Steam Greenlight finally. (Bit tardy getting there, but better late then never right!)

Any knowledge transfer/advice/thumbs-up appreciated as to how best to complete the Greelight process and get it up and for sale appreciated.

Regards
Travis

Comments

  • TuismTuism
    Always make it easier for everyone to be lazy and still help you - link? :)
  • tbulfordtbulford
    DOH! that was a pretty obvious one

    http://steamcommunity.com/sharedfiles/filedetails/?id=108520156
  • tbulfordtbulford
    edited
    And here is a gag picture to go with Toxic Bunny trying to get Greenlight on.

    image
    greenlight toxic flat show.png
    600 x 502 - 573K
  • EvanGreenwoodEvanGreenwood
    Tuism said:
    Always make it easier for everyone to be lazy and still help you
    I love how you phrased that as a sagely response to the question. (smiley face)

    I think there was a fair bit of Greenlight discussion going on in this thread: http://makegamessa.com/discussion/354/south-african-greenlight-submissions-and-greenlight-as-a-whole-#Item_16 (I'm not going to write all that again)

    The thing we've found is that our game on Greenlight is not catchy/appealing enough to go viral and climb in the rankings. The biggest reason why Broforce is in the top 100 is because one popular Youtube channel did a couple reviews of it. If we don't get more press like that the game is going to slowly sink out of the top 100.

    As such I believe the thing to do is get reviews/let's-play-videos (etc) from outside the game and drive viewers to Greenlight. However I wouldn't be surprised if other Greenlight content creators have had very different experiences.

    But I do think "Going For Greenlight" is a great opportunity to get press, and also a chance to get players feeling more like supporters of a cause than consumers of services.
  • tbulfordtbulford
    Thanks, going to read all that :)

    Interesting about the external reviews and sources we are attempting that as best we can for now. Will read and revert in that thread.
  • EvanGreenwoodEvanGreenwood
    edited
    I'm not sure. But I suspect that Greenlight submissions will eventually follow something closer to a Kickstarter model (i.e. personal appeals towards consumers/supporters).

    A couple games have done this already, though I have no idea what the results are, but I imagine that making video where you feature yourselves likeably, and tell a background story, could make users feel a little bit more connected to your project.

    I'm certain their are hundreds of articles about how to best Kickstart a game. Like this:http://www.indiedb.com/news/tim-schafers-top-5-pitch-tips-for-kickstarter-success ...And I'd imagine the parts that are applicable are also true of Greenlight.
  • tbulfordtbulford
    I agree a fair bit of that must apply to green light. I expect that the elements on appealing and allowing interaction in the design process for cash as well as the part about a doomsday clock are less applicable.

    I certainly think humor is applicable if appropriate with the title. A comment in the previous green light post really strikes home though. You have to be able to generate external interest that leads people to the site. This is ofc how you leverage any social group by cross pollinating from different streams. In as much as a review will lead to someone seeing your project on greenlight I guess greenlight will lead to people finding your facebook/twitter and so on. The facebook and twitter can push to both the review and the greenlight process. It all seams a little redundant by the end of it all esp if you have the same user base on all platforms.

    BTW we getting some very positive comments so far. Some from old fans of course but two clearly never seen the game before so that's encouraging. For all the information I can find I still cant really get a handle on how success is measured and what exactly the final criteria will be. That been said I know its essentially a numbers game followed by a wait and see what happens.

    One of the things I noticed when we looked at current greenlight projects was that some did not do a great job on there icon esp in terms of evaluating it at the size it will be when on the lading page. Lacking contrast in some places and on others the title was hard to read on the small icon. I am confidant that your first pitch on greenlight is that image. Like a box art cover you cant spend too much time making sure it pops out the screen and stands out against the others as interesting and appealing to your target audience.
  • tbulfordtbulford
    Here is an interesting question.

    We got a comment on steam as follows
    Shameless Jazz Jackrabbit rip off? Gotta say no.
    Now we hear this comment often enough (well the Jazz aspect more then the got to say no or shameless etc.) since Jazz clearly had more penetration then Toxic Bunny ever did and also they both have Ears. Irrespective the validity of the comparison the question is should you leave a comment like that or delete it?

    Whats better.

    For now I am going with leave it there. Seams someone else (not a member of our team) responded. I feel leaving negative comments (trolls not withstanding) give you credibility. Does that credibility outweigh the potential negative effect? Curious to hear others thoughts on this.
  • EvanGreenwoodEvanGreenwood
    edited
    I delete comments when they're promoting other games (without reference to the game they're meant to be commenting on).

    I've deleted one or two just plain nasty comments as well. There was some guy who pretended to be me at one point and said all kinds of weird things on a chat group, and then I got flack for that.

    I very much doubt the comments on Greenlight would influence anyone at all. I don't think people really engage with other commenters there
  • tbulfordtbulford
    I have seen a little engagement but I think for the most part I think you are spot on. I removed only one comments that said WTF! It was not negative it was not positive it was really pointless.

    Get a lot of spammers on our facebook page leaving comments that are adds so expect something like that here too I suppose.

    However for the most part we getting really positive feedback so far so it doesn't seam like a serious issues either way.
  • dislekciadislekcia
    Yeah, I tend to side with leaving comments alone. Negative things give the other commenters something to discuss and respond to. I wouldn't feel comfortable deleting negative comments because then I'd be presenting a fake perception of the game's community, especially not on a site like Greenlight because it's not an overtly PR-controlled environment.

    Deleting spam and the like is obviously something you need to do though.
  • TuismTuism
    Negative things give the other commenters something to discuss and respond to.
    This. Sometimes marketing is more effective if it were trolling. That Afrikaans Gangnam Style and Julius Malema are great examples of this.
  • tbulfordtbulford
    Hmm.

    I only deleted one comment to date it was simply

    WTF!

    I deleted it because it could be positive or negative and was completely obscure. I realize now though in all honesty it simply didn't matter. Steam community really doesn't interact too much on the comments.

    Haven't deleted anything since. Get a lot of spam on facebook page but not that much so far on steam.
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