The best way to build up an email database?

We are going to start taking some early beta signups at EGE to get the ball rolling on Regency.

Right now our website is a little hot off the press so we are using google docs to process signups (at least until we have a more sophisticated setup for later on).

I just wanted to get opinions on whether or not this is an effective method. Any other good means of doing so?

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