I think it'd be more exciting if they took that visual blob generation tool and made a much simpler more abstract game instead. Like a 3D osmosis, or a trippy Starseed pilgrim plant simulator.
@Tuism: I actually don't think they're going to get much funding at all... The pretty graphics part they showed had nothing to do with the neat animated graphics they started the presentation with, the ones that needed the gameplay. If they can build those animations for the video, they can build gameplay around those animations. I don't know why they're not doing that...Also, they're offering a beta for pre-ordering on their site (it's not really crowdfunding if you do it that way) betas imply something playable. I don't think that people want to pay to walk around and edit some glowing spheres ;)
I think pre-orders are a completely different beast to crowdfunding.